What goes in a livestream client report: TikTok Live and Shopee Live

Every field below is quoted from TikTok Shop’s or Shopee’s own pages. Each page date is shown as the platform writes it, with the date spelled out beside it.

The pages this post quotes

• TikTok Shop US · Key Metrics to Observe & How to Access Data · applies to the United States · page dated 05/13/2026 (13 May 2026)
• TikTok Shop Malaysia · LIVE Manager · page dated 07/22/2026 (22 July 2026)
• TikTok Shop Malaysia · Seller Center Data Compass Manual · page dated 11/11/2024 (11 November 2024)
• TikTok Shop Malaysia · Live Analytics Newly Launch: Check Shop Livestream Performance in One Page! · page dated 09/13/2023 (13 September 2023), over two years old
• Shopee Malaysia · Reviewing your Shopee Live performance · page dated 07-09-2023 (7 September 2023), over two years old

The TikTok US page is written for creators in the United States. The Malaysian pages cover LIVE Manager and, in Seller Center, Data Compass.

The fields, side by side

How Shopee counts an order as coming from the livestream

Shopee’s Guided Orders count two kinds of order. The page defines them:

• “Direct orders: Paid orders checked out within 7 days by shoppers who added the items to cart while watching your livestream and its replays.”
• “Indirect orders: Paid orders by shoppers who have viewed your livestream and made a purchase within 24 hours from the start of the session.”

Source: seller.shopee.com.my, read 2026-09-30

The TikTok US page counts GMV as “The total sales during your stream.” Source: seller-us.tiktok.com, read 2026-09-30

When the numbers are ready

Shopee’s page says when each kind of data appears after a livestream ends:

• “Some metrics of the livestream are available once your livestream ends. You’ll be able to check views, likes, and streaming duration.”
• “However, additional data such as orders, and guided orders and sales will only be available at least 1 day after the end of your livestream.”
• On the Insights page: “Livestream data can take up to 3 days to show on the Insights page.”

Source: seller.shopee.com.my, read 2026-09-30

The TikTok US page says: “After your livestream ends, you’ll be able to view some details about the session.” Source: seller-us.tiktok.com, read 2026-09-30 The Malaysian LIVE Manager and Data Compass pages give no wait in days.

Exporting and comparing sessions on TikTok

LIVE Manager’s Analyze performance section has two pages, LIVE Performance and LIVE History. The Malaysian page says:

• You can click Export “to download the current analytics result as an Excel file”.
• The Core data chart “shows metric performance by livestream session and includes the median value for comparison”.
• Sessions “may be marked as Normal, Low, or High” against that chart.
• LIVE History “shows individual livestream sessions within the selected time range”.

Source: seller-my.tiktok.com, read 2026-09-30

For a shop with several accounts selling its products, the page describes Data Compass’s Livestreams Analytics page under the heading “View LIVE contributions of all creators for the shop”. The page says merchants can filter “affiliate creators or official accounts by name” and “download the LIVE data of different creators”. Source: seller-my.tiktok.com, read 2026-09-30 That page is dated 09/13/2023 (13 September 2023), over two years old.

What the platforms don’t give you

These are facts about the pages read, as of 30 September 2026.

• Two dashboards. TikTok’s numbers sit in LIVE Manager and Data Compass. Shopee’s sit in the Live Dashboard, the Insights tab and Business Insights. None of the pages describes a view that shows TikTok and Shopee sessions together.
• Two definitions of sales. TikTok US counts GMV “during your stream”. Shopee’s Guided Orders take in paid orders checked out within 7 days by shoppers who added to cart while watching the livestream or its replays, and paid orders by shoppers who viewed the livestream and bought within 24 hours from the start of the session.
• LIVE sales counted before returns. The Data Compass Manual says a LIVE’s Revenue is “the transaction value generated so far in that LIVE, not excluding refund, returned orders or other reverse orders.” For the shop’s daily Revenue chart it says: “Do not exclude return, cancellation, and abnormal orders.” Source: seller-my.tiktok.com, read 2026-09-30 The same Academy lists a separate article, Financial Terms: Differences Between GMV & Settlement. Shopee’s Live Dashboard labels its counts “Gross orders” and “Gross items sold”; the Shopee page does not say whether returns are taken out. Source: seller.shopee.com.my, read 2026-09-30

See where this sits in the work: Client reports with GMV after returns.

FAQ

How do I see the sales results of a TikTok Live session?

TikTok Shop Malaysia’s LIVE Manager home page shows “Data from your Latest LIVE”, including “LIVE GMV, est. LIVE commission, items sold, customers and new followers”. For earlier sessions, the page says to “Use Analyze performance to review livestream performance in LIVE Manager.” Source: seller-my.tiktok.com, read 2026-09-30

How do I see TikTok Live results on a PC?

TikTok Shop Malaysia’s LIVE Manager works from a computer: “The LIVE Console is the main interface that you will use to manage your stream from a desktop environment.” After a session, the page says: “Clicking Analytics will take you to the Livestream Analytics for that session to view detailed performance”. Source: seller-my.tiktok.com, read 2026-09-30

Terms in this post: GMV · CTR · CTOR · Peak and average concurrent viewers · LIVE Manager · the full glossary

Built for agencies, in-house live teams and MCNs that sell on TikTok Live and Shopee Live across Southeast Asia.

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