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AI automation for live commerce teams

Maximise sales from every livestream and turn one-time buyers into repeat customers.

Built for agencies, in-house live teams and MCNs that sell on TikTok Live and Shopee Live across Southeast Asia. We automate three pieces of work for your team: tracking how each host performs, following up shoppers who added to cart but did not pay, and putting the report together for each client.

Less manual work, before, during and after.

We take the manual work out of running livestreams — before, during and after — so your operation gets easier and sales grow.

What we automate for your team

Before, during and after.

A livestream is three jobs, not one.

  • Before

    The brief, the script and the run-of-show written for each session, the host schedule set, the promo videos prepared.

  • During

    Buyer questions answered in chat and cues sent to the host while the session is on air.

  • After

    The follow-up on abandoned carts and the messages to past buyers sent, each host’s GMV and sales worked out and the client report done.

See how it works

Faeez, founder of LiveWheel.

The founder

Founded by Faeez, former Head of Product at a market-leading business messaging platform, rated a Leader on G2 in 2024, 2025 and 2026 and a badged TikTok Messaging Partner, used by 10,000+ brands across ASEAN and worldwide to run sales, marketing and support on WhatsApp, Instagram, TikTok and more. He also led B2B enterprise product at an AI speaking-coach platform with more than 90 million learners.

Meet Faeez →

Who this is for

  • Agencies that run TikTok Live and Shopee Live sessions for brand clients, with several livestream hosts on the roster.
  • Brands with an in-house livestream team and their own hosts.
  • MCNs that sell livestream sessions to brands and manage the livestreamers who run them.
  • Teams based in Southeast Asia, starting with Malaysia and Indonesia.

A founding partner is a business we build the product with. You show us how your team runs livestreams, we build the automation around it, and you use it for free. In return, we learn what works.

Become a founding partner

Tell us how you run your livestreams.

We’ll come back to you.