MCN on TikTok Shop and Shopee: two different definitions
An MCN, or Multi-Channel Network, is defined differently by the two platforms. TikTok Shop Malaysia calls it an entity that manages, supports or represents creators, including in livestream operations. Shopee Malaysia calls its MCN Partner a third party with an Affiliates network that promotes stores and products.
Published
TikTok Shop Malaysia
“A Multi-Channel Network (“MCN”) refers to an entity that manages, supports, or represents content creators within the TikTok Shop ecosystem. MCNs incubate and assist creators in various aspects, including shoppable video content creation, livestream operations, content strategy, performance optimization, brand collaborations, and creator-product matchmaking for affiliate programs.” Source: seller-my.tiktok.com, read 2026-09-29
Shopee Malaysia
“Multi-Channel Network (MCN) is a third-party partner that has an extensive Affiliates network and collaborates with Shopee to provide services to sellers in the form of store and product promotions through Affiliates.” An MCN Partner “will be evaluated monthly based on their sales on Shopee.” Source: help.shopee.com.my, read 2026-09-29
The Shopee page does not mention livestreaming. Shopee’s programme for livestream service partners is the Shopee Live Partner (SLP) Programme.