Affiliate live on TikTok Shop and Shopee: what it means
An affiliate livestream is a livestream in which an affiliate creator promotes a seller’s products and earns commission on qualifying purchases. TikTok Shop Malaysia names Affiliate Creators among LIVE Manager’s hosts, and Shopee Malaysia’s LiveXTRA programme is built to support affiliate streamers.
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TikTok Shop Malaysia
“You can add affiliate products to your TikTok Product Showcase and earn commissions on qualifying purchases.” Some TikTok Bonus campaigns count “Live only sales.” Source: seller-my.tiktok.com, read 2026-09-29
LIVE Manager “enables Hosts (Seller official account, Seller marketing accounts and Affiliate Creators) to conduct content marketing via Livestream …”. Source: seller-my.tiktok.com, read 2026-09-29
The manual reports Affiliate Livestreams in their own section, beside Seller Livestreams. Source: seller-my.tiktok.com, read 2026-09-29
Shopee Malaysia
LiveXTRA is “direka untuk memberi sokongan yang lebih baik kepada affiliate streamer serta meningkatkan pesanan jualan semasa Shopee Live.” Source: help.shopee.com.my, read 2026-09-29
This glossary does not list commission rates.