TAP: what a TikTok Shop Affiliate Partner is
A TAP, or TikTok Shop Affiliate Partner, is an entity that supports and manages creators in TikTok Shop’s affiliate marketing ecosystem. TikTok Shop Malaysia says TAPs help onboard creators, facilitate affiliate campaigns and offer matchmaking between sellers and creators. Its definition does not mention livestreaming.
Published
TikTok Shop Malaysia
“A TikTok Shop Affiliate Partner (“TAP”) refers to an entity that supports and manages creators participating in the TikTok Shop affiliate marketing ecosystem. TAPs assist in onboarding creators, facilitating affiliate campaigns, and optimizing e-commerce performance. They also offer matchmaking services for both sellers and creators, helping sellers distribute and promote products through dedicated product campaigns.” Source: seller-my.tiktok.com, read 2026-09-29
The definition does not mention livestreaming. The same page defines the MCN separately, and that definition does include livestream operations.
On TikTok Shop’s partner pages, TAP means this affiliate partner. The tap-through rate some creators mention is a different term, and this glossary does not define it.
Shopee
No Shopee page read for this glossary uses the name TAP. Shopee’s partner for affiliate networks is the MCN Partner.