TSP, TAP, MCN and Shopee Live Partner: who each programme is for
TikTok describes TikTok Shop Partners (TSPs) as service providers for TikTok Shop merchants, offering e-commerce operations such as content creation services (live and short videos). TikTok’s TAPs and MCNs manage creators. Shopee Live Partners deliver livestream services to Shopee brands and sellers.
the LiveWheel teamPublished
Method: every quote is copied word for word from a TikTok Shop or Shopee page, with the page’s own date where it shows one. Last checked: 29 September 2026.
Each programme below is quoted from TikTok Shop’s or Shopee’s own pages. Every page date is shown as the platform writes it, with the date spelled out beside it.
The programmes side by side
| Programme | Platform | Who it is for (the page’s words) | Where livestreaming sits | Entry requirement (the page’s words) | Source and date |
|---|---|---|---|---|---|
| TikTok Shop Partner (TSP) | TikTok Shop Malaysia | “service providers for TikTok Shop merchants” Source: seller-my.tiktok.com, read 2026-09-29 | First in the list of services: “content creation services (live and short videos)”. Source: seller-my.tiktok.com, read 2026-09-29 For Southeast Asia, Partner Center lists a “Live Stream Management” category Source: partner.tiktokshop.com, read 2026-09-29 | The page states no entry rule. To join: “join the Lark group for the latest onboarding guidelines and updates” Source: seller-my.tiktok.com, read 2026-09-29 | [TSP] TikTok Shop Partner(TSP) Certification Programme 2026 H1, dated 09/02/2026 (2 September 2026); Partner Center Partner service categories, no date shown. Read 29 September 2026 |
| TAP (TikTok Shop Affiliate Partner) | TikTok Shop Malaysia | “an entity that supports and manages creators participating in the TikTok Shop affiliate marketing ecosystem” Source: seller-my.tiktok.com, read 2026-09-29 | Not in the definition | “a valid and active business registration with the Companies Commission of Malaysia”; “a valid identification document of the registered business owner or authorized signatory”; “a comprehensive Company Introduction Deck”; category “Seller and Scalable Creator Match-up for TAP applications” Source: seller-my.tiktok.com, read 2026-09-29 | Creator Agency Partner Enrolment & Termination Guidelines, dated 09/02/2026 (2 September 2026). Read 29 September 2026 |
| MCN (Multi-Channel Network) | TikTok Shop Malaysia | “an entity that manages, supports, or represents content creators” Source: seller-my.tiktok.com, read 2026-09-29 | Second in the list: “livestream operations” Source: seller-my.tiktok.com, read 2026-09-29 | The same registration, identity document and Company Introduction Deck; category “Creator Management for MCN applications”; MCNs “complete a mandatory assessment” Source: seller-my.tiktok.com, read 2026-09-29 | Same page as TAP, dated 09/02/2026 (2 September 2026). Read 29 September 2026 |
| MCN Partner | Shopee Malaysia | “a third-party partner that has an extensive Affiliates network and collaborates with Shopee to provide services to sellers in the form of store and product promotions through Affiliates” Source: help.shopee.com.my, read 2026-09-29 | Not mentioned on the page | The page states no entry rule. It says the partner’s performance “will be evaluated monthly based on their sales on Shopee” Source: help.shopee.com.my, read 2026-09-29 | Shopee Help Centre, “Last Updated: 11 September 2026”. Read 29 September 2026 |
| Shopee Live Partner (SLP) | Shopee Malaysia | “partners who deliver outstanding Livestream services to Shopee brands and sellers” Source: seller.shopee.com.my, read 2026-09-29 | The whole programme | “you must be a legally registered company and manage at least 3 Livestream (LS) sellers on Shopee” Source: seller.shopee.com.my, read 2026-09-29 | Seller Education Hub, Shopee Live Partner Programme, no date shown. Read 29 September 2026 |
| Shopee Shop Partners Program | Shopee Indonesia | “mitra resmi yang memberikan dukungan dan layanan berupa jasa Livestream di Shopee Live kepada Penjual Shopee” Source: seller.shopee.co.id, read 2026-09-29 | The whole programme | “kriteria tertentu yang sudah diberikan kepada mitra saat proses onboarding”. The criteria are not on the page Source: seller.shopee.co.id, read 2026-09-29 | Seller Education Hub, Shopee Shop Partners Program, no date shown. Read 29 September 2026 |
| Shopee-Certified Enablers | Shopee Malaysia | “platform partners who support sellers on Shopee by providing operational and/or commercial services such as warehousing, order fulfilment, store operations, marketing, customer service and more” Source: seller.shopee.com.my, read 2026-09-29 | Not mentioned on the page | “managing at least 3 sellers”, and “an official company website, Facebook page, or LinkedIn page that clearly lists the services you provide” Source: seller.shopee.com.my, read 2026-09-29 | Seller Education Hub, Shopee-Certified Enablers Programme, no date shown. Read 29 September 2026 |
TSP: the certification programme and how to join
TikTok Shop Malaysia’s TSP page is mostly about certification. It says: “On a quarterly basis, TikTok Shop Partner will be awarded Gold, Silver and Bronze tier based on the aforementioned scoring criteria.” Source: seller-my.tiktok.com, read 2026-09-29
Under its heading 2026 H1 TSP Certification Results, the page says who can take part in that programme:
“TSPs who are getting active merchants for 2 consecutive quarters can participate in program.” Source: seller-my.tiktok.com, read 2026-09-29
That line is about the certification programme. The page gives no rule for becoming a TSP. Under How to become a TikTok Shop Partner? it points to one route:
“If you are interested in becoming a Malaysia TikTok Shop Agency Partner(MCN, TAP, TSP), you are welcomed to join the Lark group for the latest onboarding guidelines and updates.” Source: seller-my.tiktok.com, read 2026-09-29
For Southeast Asia, TikTok Shop Partner Center puts Live Stream Management under Content Management, and describes it in these words: “Through self-owned anchors or cooperated creators, provide one-stop live broadcast services for sellers or brands”. Source: partner.tiktokshop.com, read 2026-09-29
TAP and MCN: one TikTok page, two roles
TikTok Shop Malaysia defines the TAP and the MCN on the same page, and the same rules cover both. The page says they “apply to all entities operating as a MCN, or TAP within Malaysia, regardless of whether such entities perform one or both roles.” Source: seller-my.tiktok.com, read 2026-09-29
The two definitions differ on livestreaming:
- The MCN definition lists “livestream operations” second, after “shoppable video content creation”.
- The TAP definition does not mention livestreaming. It covers onboarding creators, affiliate campaigns and matchmaking between sellers and creators.
Source: seller-my.tiktok.com, read 2026-09-29
Both roles can be warned or terminated for low sales. The page lists this as a reason for a warning or termination: “Inactive status or half-year GMV from MCN or TAP ≤ $1,000.” Source: seller-my.tiktok.com, read 2026-09-29
Creators who sell other sellers’ products on their livestreams are covered in affiliate live.
MCN on Shopee means something else
Shopee Malaysia also uses the name MCN, for a partner with a network of Affiliates. Its page describes the MCN Partner as “a feature that allows sellers to collaborate with high-quality Affiliates on a large scale through Shopee’s chosen MCNs.” Source: help.shopee.com.my, read 2026-09-29
The page does not mention livestreaming. Shopee’s programme for livestream service partners is the Shopee Live Partner Programme.
Shopee Live Partner in Malaysia and Indonesia
In Malaysia, the Shopee Live Partner (SLP) Programme “rewards top-performing partners who deliver outstanding Livestream services to Shopee brands and sellers”. Partners are ranked into “two tiers - Premium and Certified”, and the page lists three things to register with:
- “Company legal registration”
- “Documentation proof of collaboration with 3 sellers”
- “List of managed sellers and shop IDs who have activated Shopee Live”
Source: seller.shopee.com.my, read 2026-09-29
In Indonesia, the Shopee Shop Partners Program page lists four kinds of support, “seperti” (such as): “Host Livestream”, “Tempat Livestream”, “Perangkat dan properti untuk Livestream” and “Advisory live streaming”. Partners are assessed “setiap 3 bulan” and ranked Premium or Certified. Source: seller.shopee.co.id, read 2026-09-29
What the pages do not say
- The TSP page gives no rule for becoming a TSP. Its evaluation criteria and its 2026 H1 results are images.
- The Shopee Live Partner page puts its other criteria and its scoring metrics in images, and shows no page date.
- The Shopee Shop Partners page says its criteria are given to partners during onboarding. They are not on the page.
- The Shopee MCN Partner page and the Shopee-Certified Enablers page do not mention livestreaming.
- None of the pages compares its programme with another platform’s.
FAQ
What is a TSP on TikTok?
TikTok Shop Malaysia says: “TikTok Shop Partners (TSPs) are service providers for TikTok Shop merchants.” It lists “content creation services (live and short videos), shop management services, operations training” among their services. Source: seller-my.tiktok.com, read 2026-09-29
Built for agencies, in-house live teams and MCNs that sell on TikTok Live and Shopee Live across Southeast Asia.