GMV on TikTok Shop and Shopee: what it means

Also written as: Gross Merchandise Value, Gross Merchandise Volume, LIVE GMV.

Also searched as: gmv tiktok adalah, maksud gmv tiktok, gmv adalah.

TikTok Shop

TikTok Shop US · Key Metrics to Observe & How to Access Data · applies to the United States · page dated 05/13/2026 (13 May 2026)

“Gross Merchandise Value (GMV): The total sales during your stream.” Source: seller-us.tiktok.com, read 2026-09-29

TikTok Shop Malaysia · Checklist to Improve Livestreaming Quality and Traffic Efficiency · page dated 08/30/2023 (30 August 2023), over two years old

“GMV: Gross Merchandise Volume” Source: seller-my.tiktok.com, read 2026-09-29

Does it include returns?

TikTok Shop Malaysia · Seller Center Data Compass Manual · page dated 11/11/2024 (11 November 2024)

A LIVE’s Revenue is “the transaction value generated so far in that LIVE”. The manual says refund, returned orders and other reverse orders are not taken out of it. Source: seller-my.tiktok.com, read 2026-09-29

The same manual links a separate article, Differences Between GMV & Settlement.

Shopee

Shopee Malaysia · Reviewing your Shopee Live performance · page dated 07-09-2023 (7 September 2023), over two years old

The Live Dashboard’s Revenue Trends chart shows “Gross merchandise value”, named and not defined. After the session Shopee reports “Guided Sales: Total value of paid orders from the livestream.” Source: seller.shopee.com.my, read 2026-09-29

This glossary does not treat Guided Sales as the same measure as TikTok’s GMV.

See where GMV sits in the work: Host performance and Client reports with GMV after returns.

Related terms: GPMAOVCTOR