GPM and Watch GPM on TikTok Live: meaning and formula

Also written as: Watch GPM, GMV per mille.

Also searched as: gpm tiktok adalah, watch gpm tiktok adalah.

TikTok Shop US

TikTok Shop US · Key Metrics to Observe & How to Access Data · applies to the United States · page dated 05/13/2026 (13 May 2026)

“Watch GPM(GMV per Mille): refers to the total sales (GMV) generated for every thousand views of your TikTok livestream.” Source: seller-us.tiktok.com, read 2026-09-29

TikTok Shop Malaysia

TikTok Shop Malaysia · Checklist to Improve Livestreaming Quality and Traffic Efficiency · page dated 08/30/2023 (30 August 2023), over two years old

“GPM= GMV/PV *1000” and “GPM measures the average amount of GMV generated every 1,000 times the livestream is shown.” The page breaks it down as “GPM= Enter Room Rate * CTR * C_O * AOV *1000”, with PV as Page View. Source: seller-my.tiktok.com, read 2026-09-29

The two pages word the base differently: views on the US page, times the livestream is shown on the Malaysian page.

TikTok Shop Malaysia · LIVE Teaser · page dated 12/09/2025 (9 December 2025)

The page names Show GPM and does not define it. Source: seller-my.tiktok.com, read 2026-09-29

Shopee

No Shopee page read for this glossary uses the name GPM. Source: seller.shopee.com.my, read 2026-09-29

Shopee Indonesia · Performa dan Riwayat Live di Shopee · no page date shown

“Penjualan per mil: Total nilai penjualan oleh Pembeli selama sesi Livestream termasuk pesanan yang belum dibayar, sudah dibayar, dan dibatalkan yang dihasilkan dari setiap 1.000 Livestream yang ditonton.” Source: seller.shopee.co.id, read 2026-09-29

This glossary does not treat Penjualan per mil as the same measure as TikTok’s GPM.

Host performance.

Related terms: GMVCTRCTORAOV