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Glossary

CTOR on TikTok Shop: click to order rate, and what Shopee calls it

CTOR, click to order rate, tracks the share of viewers who go on to buy after clicking a product in a livestream. That is TikTok Shop’s US definition; its Malaysian page writes C_O, Click to Order. Shopee’s Live Dashboard calls it Click-to-order rate, and Shopee Indonesia calls it Pesanan per Klik.

Published

Also written as: Click to Order Rate, C_O, CO rate, Click-to-order rate, Pesanan per Klik.

Also searched as: ctor tiktok adalah, ctor shopee adalah, ctor live adalah.

TikTok Shop

TikTok Shop US · Key Metrics to Observe & How to Access Data · applies to the United States · page dated 05/13/2026 (13 May 2026)

“Click to Order Rate (CTOR): This metric tracks the percentage of viewers who proceed to purchase after clicking.” Source: seller-us.tiktok.com, read 2026-09-29

TikTok Shop Malaysia · Checklist to Improve Livestreaming Quality and Traffic Efficiency · page dated 08/30/2023 (30 August 2023), over two years old

“C_O: Click to Order” and “Low C_O indicates your viewers do not place an order after clicking the product.” Source: seller-my.tiktok.com, read 2026-09-29

Shopee

Shopee Malaysia · Reviewing your Shopee Live performance · page dated 07-09-2023 (7 September 2023), over two years old

The Live Dashboard shows “Click-to-order rate”, named and not defined. Source: seller.shopee.com.my, read 2026-09-29

Shopee Indonesia · Performa dan Riwayat Live di Shopee · no page date shown

“Pesanan per Klik: Persentase pesanan dibuat dibagi klik produk”. Source: seller.shopee.co.id, read 2026-09-29

Client reports.

Related terms: CTRGPMAOV

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