CTR in TikTok Live and Shopee Live: product click-through rate

Also written as: Click-Through Rate, Product click rate, Persentase Klik.

Also searched as: maksud ctr tiktok, ctr ctor adalah.

TikTok Shop

TikTok Shop Malaysia · Checklist to Improve Livestreaming Quality and Traffic Efficiency · page dated 08/30/2023 (30 August 2023), over two years old

“CTR: Click-Through-Rate” and “Low CTR means your viewers rarely click the product.” Source: seller-my.tiktok.com, read 2026-09-29

TikTok Shop US · Key Metrics to Observe & How to Access Data · applies to the United States · page dated 05/13/2026 (13 May 2026)

“Click-Through Rate (CTR): A high CTR suggests strong interest in the showcased products.” Source: seller-us.tiktok.com, read 2026-09-29

Neither TikTok page gives a formula.

Shopee

Shopee Malaysia · Reviewing your Shopee Live performance · page dated 07-09-2023 (7 September 2023), over two years old

The Live Dashboard shows “Product click rate”, named and not defined. Source: seller.shopee.com.my, read 2026-09-29

Shopee Indonesia · Performa dan Riwayat Live di Shopee · no page date shown

“Persentase Klik: Jumlah persentase produk yang diklik/dilihat selama sesi Livestream.” Source: seller.shopee.co.id, read 2026-09-29

This is the product CTR inside a livestream. An ads CTR is a different number.

Client reports.

Related terms: CTORGPMPeak and average concurrent viewers