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Glossary

AOV in live selling on TikTok Shop and Shopee

AOV is Average Order Value. TikTok Shop Malaysia lists it as one factor in its GPM formula and links vouchers, bundles and flash sales to it, but gives no formula for AOV itself. No Shopee page read uses the term AOV; Shopee Indonesia reports sales value per order.

Published

Also written as: Average Order Value.

Also searched as: aov tiktok adalah, aov shopee adalah, cara menghitung aov tiktok.

TikTok Shop Malaysia

TikTok Shop Malaysia · Checklist to Improve Livestreaming Quality and Traffic Efficiency · page dated 08/30/2023 (30 August 2023), over two years old

“AOV: Average Order Value”, placed inside “GPM= Enter Room Rate * CTR * C_O * AOV *1000”. Source: seller-my.tiktok.com, read 2026-09-29

The same checklist ties one action to CTR, C_O and AOV together: “Use promotion tools: voucher, bundle, flash sales, free giveaway”. Source: seller-my.tiktok.com, read 2026-09-29

No TikTok Shop page read for this glossary gives a formula for AOV.

Shopee

Shopee Malaysia · Reviewing your Shopee Live performance · page dated 07-09-2023 (7 September 2023), over two years old

The Live Dashboard names “Average total cost (ATC)” and does not define it. Source: seller.shopee.com.my, read 2026-09-29

This glossary does not treat ATC as Shopee’s AOV. No Shopee Live page read for this glossary uses the term AOV.

Shopee Indonesia · Performa dan Riwayat Live di Shopee · no page date shown

“Nilai Penjualan per Pesanan: Total nilai penjualan oleh Pembeli selama sesi Livestream (termasuk pesanan yang belum dibayar, sudah dibayar, dan dibatalkan) dibagi total pesanan.” Source: seller.shopee.co.id, read 2026-09-29

Shopee does not call this measure AOV.

Client reports.

Related terms: GPMGMVCTOR

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