A run-of-show for a TikTok Live or Shopee Live session
A run-of-show is a livestream team’s plan for one session, in time order: which product is on, what the host says about it, which pin, voucher, flash sale or giveaway goes out, and who in the team does each step. TikTok Shop Malaysia asks for a new original script for each livestream.
the LiveWheel teamPublished
Method: every tool name is copied word for word from a TikTok Shop or Shopee page, and every quote from the page it cites, with the page’s own date where it shows one. Last checked: 30 September 2026.
Every tool name below is TikTok Shop’s or Shopee’s own, copied from their pages. Each page date is shown as the platform writes it, with the date spelled out beside it.
The pages this post quotes
- TikTok Shop Malaysia · LIVE Manager · page dated 07/22/2026 (22 July 2026)
- TikTok Shop Malaysia · LIVE Moderator · page dated 02/27/2023 (27 February 2023), over three years old
- TikTok Shop Malaysia · a video page on the LIVE Moderator’s role · page dated 07/11/2025 (11 July 2025)
- TikTok Shop Malaysia · Unoriginal Content · page dated 09/22/2026 (22 September 2026)
- Shopee Malaysia · Seller Education Hub pages on Shopee Live tools and the Sub-Account Platform · no page date shown
- Shopee Indonesia · Syarat dan Ketentuan Program Streamer Partner · last changed 31 Agustus 2021 (31 August 2021), over five years old
- TikTok Shop Vietnam · LIVE Scripts · page dated 12/19/2025 (19 December 2025)
- Kreaviz, an Indonesian livestream agency · home page · no page date shown
The run-of-show template
Hosts, moderators and operators each need to know the next step, so the run-of-show puts every step on one row, in time order.
Copy the five columns and write one row for each product or promotion:
- Time: when the step starts.
- Product (SKU): the product on screen.
- Host talking points: what the host says, written new for this session.
- Pin, voucher, flash sale or giveaway: the platform’s own tool, by its own name.
- Who does it: host, moderator or operator.
Here is one example session. The products are placeholders, who does each step is one way to split the work, and every tool name is the platform’s own.
| Time | Product (SKU) | Host talking points | Pin, voucher, flash sale or giveaway | Who does it |
|---|---|---|---|---|
| Before the session | SKU 1, SKU 2, SKU 3 | [Rehearse the brand’s key message for this session] | TikTok: Add products, Practice Mode Shopee: Create Test Stream | Operator adds the products; host rehearses |
| [start time] | None yet | [Welcome; the brand’s key message; the vouchers to claim] | TikTok: Billboard, Coupon Shopee: 30s Voucher, vouchers shown in the livestream | Host speaks; operator sets the Billboard and the voucher |
| [time] | SKU 1 | [Selling points from the brand’s brief] | TikTok: Pin (the product) Shopee: Show (feature the product) | Moderator pins; host presents |
| [time] | SKU 1 | [Answers to buyer questions on SKU 1] | TikTok: pin comment Shopee: Ask Host | Moderator picks the question; host answers on camera |
| [time] | SKU 2 | [Selling points; the flash sale price the brand approved] | TikTok: Flash Sale Shopee: Live Flash Sale | Operator starts it; host announces it |
| [time] | SKU 3 | [The giveaway rules, as set in the tool] | TikTok: Giveaway Shopee: Auction or Coins Reward | Operator publishes it; host explains the rules |
| [end time] | SKU 1, SKU 2, SKU 3 | [Recap; the vouchers still open] | TikTok: Pin Shopee: Show | Host closes; moderator pins each product again |
| After the session | All | None | TikTok: View console Shopee: Manage Replays | Operator downloads the TikTok session and its comments, and picks the Shopee replays to show on the shop profile |
Where each tool name comes from
TikTok Shop Malaysia, LIVE Manager. On the LIVE Console, “On the left hand side is where you can add products, set up Flash Sale, Giveaway, Billboard and Coupon.” Once the stream starts, “you will see the Pin button, which allows you to pin the product and make it visible to your viewers.” Source: seller-my.tiktok.com, read 2026-09-30
The same page covers the rest of the TikTok column:
- “You can also enable Practice Mode to emulate your stream experience without viewers being able to see your stream.”
- “Select pin comment to position the comment at the top of the comment feed.”
- “You can turn on and off the script prompter in the middle column.”
- After the session, View console lets you “replay or download the session and session comments”.
Source: seller-my.tiktok.com, read 2026-09-30
Shopee Malaysia. To release a voucher, the page says to select “the ‘30s Voucher’ icon during your Livestream”, and coins go out through “Coins Reward”. Source: seller.shopee.com.my, read 2026-09-30 With Ask Host, the seller clicks “the ‘Show’ button to feature product on stream”. Source: seller.shopee.com.my, read 2026-09-30 “Live Flash Sale feature allows you to set up product discounts during your livestream to encourage impulse buys!” Source: seller.shopee.com.my, read 2026-09-30 For vouchers made in Seller Centre, the page says to “tick on ‘show exclusively in live stream’ to let viewers claim exclusively in your stream.” The Auction tool lets you “set up Auction for products and generate a random winner during the stream”. Source: seller.shopee.com.my, read 2026-09-30 The Sub-Account Platform lists “Create Test Stream” and “Manage Replays” among its livestream functions. Source: seller.shopee.com.my, read 2026-09-30
Who does each step
TikTok Shop Malaysia names two of the three roles on its own pages. The LIVE Moderator page says: “A moderator is like the host’s assistant during the Livestream and can help with managing comments, users and products during the livestream.” It adds that moderators help “manage comments and pin products on your behalf”, from their own phone. Source: seller-my.tiktok.com, read 2026-09-30
LIVE Manager says it is “a great way for moderators and assistants to plug in so that you can focus on hosting”. Source: seller-my.tiktok.com, read 2026-09-30 Another TikTok Shop Malaysia page writes for sellers who are “hosting solo or building a live-selling team”. Source: seller-my.tiktok.com, read 2026-09-30
No TikTok or Shopee page read names the third role. Kreaviz, an Indonesian livestream agency, lists “Live Operator & OBS” among its services. Source: kreaviz.id, read 2026-09-30
On Shopee, Shopee Live Features (Part 2) says: “You can now set up support moderators in Shopee Live!” With basic access, “moderators can ban comments, pin comments, and intro request”; with advanced access, which is off by default, they “can manage products and streaming price, add vouchers and coins reward”. Source: seller.shopee.com.my, read 2026-09-30 Its Sub-Account Platform lets a shop give member accounts livestream access, and one of its six default roles is “KOL Livestream”. Source: seller.shopee.com.my, read 2026-09-30
The platforms’ rules on scripts
TikTok Shop Malaysia’s Unoriginal Content page carries three rules that shape the host talking points column:
- “Refresh your scripts. Develop a new original script for each video or livestream rather than relying on past material. Avoid repeating the same script from previous content.”
- “AI voiceovers: Don’t use AI-generated audio or narration in livestreams.”
- “Pre-recorded content: Don’t stream pre-recorded content or insert clips into a livestream. Livestreams must be real-time.”
Source: seller-my.tiktok.com, read 2026-09-30
The page lists the first rule under Best Practices and the other two under What to Avoid. So the columns can stay the same from session to session, and the words in the host talking points column are new each time.
On LIVE Manager’s own script, the page answers: “No, the script is only meant to help you, but you don’t need to stick to it.” Source: seller-my.tiktok.com, read 2026-09-30
What Shopee asked a seller for in 2021
Shopee Indonesia once ran a Program Streamer Partner, under which it supplied the hosts. Each week, its Shopee LIVE Advisor discussed the programme with the seller, and Shopee asked for, among other things:
- “Tipe paket yang dipilih” (the package chosen)
- “Jadwal penayangan” (the airing schedule)
- “Pesan utama sebagai masukan untuk Host” (the key message, as input for the host)
- “Tautan kepada SKU yang akan dipromosikan” (links to the SKUs to promote)
- “Promosi yang akan diberikan selama jadwal penayangan” (the promotions during the airing schedule)
Source: help.shopee.co.id, read 2026-09-30
These terms were last changed on 31 Agustus 2021 (31 August 2021). The page does not say whether the programme still runs. Four of its fields map onto the template: schedule to Time, SKU links to Product (SKU), key message to Host talking points, promotions to the tools column.
TikTok’s own pages on scripts
Two more TikTok pages cover scripts. Read them on TikTok’s site:
- LIVE Scripts, TikTok Shop Vietnam, dated 12/19/2025 (19 December 2025). It says: “The script is AI generated and provided for your convenience.” It also says the user is “required to review and ensure that the script is accurate, truthful and complies with our Seller Terms of Service (as applicable) before use.” Source: seller-vn.tiktok.com, read 2026-09-30
- How to Structure LIVE Content and Tips on Script Design, TikTok Shop US, dated 05/14/2026 (14 May 2026), applies to the United States. It sets out an example session from the opening to the goodbye. Source: seller-us.tiktok.com, read 2026-09-30
Both speak to the host. The template above adds the rest of the team and the step each person does.
Reading the session back
After the session, LIVE Manager’s Traffic sources tab covers “Impressions, Views, GMV, ERR, Show GPM, CTR, and CTOR” across livestreams in a selected time range. Source: seller-my.tiktok.com, read 2026-09-30 CTR and CTOR are defined in the glossary, in each platform’s own words.
What the pages do not say
- No TikTok Shop Malaysia page read gives a timing for any part of a session.
- No Shopee page read describes a script tool.
- The LIVE Moderator page describes Moderator permissions for TikTok only, and is over three years old.
- The Shopee Indonesia terms are from 2021, and the page does not say whether the programme still runs.
See where this sits in the work: The brief, the script and the run-of-show for each session.
FAQ
Does TikTok have a script tool for LIVE hosts?
Yes. TikTok Shop Malaysia’s LIVE Manager has a script prompter: “You can turn on and off the script prompter in the middle column.” The page also says you do not have to use it: “the script is only meant to help you, but you don’t need to stick to it.” Source: seller-my.tiktok.com, read 2026-09-30
Terms in this post: LIVE Manager · CTR · CTOR · the full glossary
Built for agencies, in-house live teams and MCNs that sell on TikTok Live and Shopee Live across Southeast Asia.